All tools / Buying guides / PNG vs JPEG vs WebP: how to choose an image format

PNG vs JPEG vs WebP: how to choose an image format

The short answer

Default to WebP for web images: 25-35% smaller than JPEG at the same perceived quality, and it supports transparency. Reserve PNG for genuinely lossless needs — screenshots, icons, interface images containing text. JPEG is your compatibility fallback and still competitive for photos at very low bitrates.

Key differences

AspectPNGJPEGWebP
CompressionLosslessLossyLossy and lossless
Alpha channelYesNoYes
AnimationNo (except APNG)NoYes
Photo file sizeLarge — typically 3-5x JPEGMedium25-35% smaller than equivalent JPEG
Browser supportUniversalUniversalAll modern browsers (Safari 14+)
Repeated editingLossless — no generational lossDegrades on every saveDegrades in lossy mode too

PNG

Lossless compression with full alpha transparency and no generational loss across saves — the right choice for screenshots, UI elements, icons and images containing text. The cost is size: the same photo is often three to five times larger than JPEG, and dropping that straight onto a page will wreck your load time.

JPEG / WebP

JPEG is the old lossy standard. It trades away high-frequency detail the eye barely notices and does an excellent job on photographs, but it has no transparency and every re-save degrades the image again. WebP comes from Google and supports lossy, lossless, transparency and animation; at equal subjective quality it is another 25-35% smaller than JPEG, and every modern browser supports it — the sensible default for new work.

How to choose

Related tools

FAQ

Is WebP support good enough now

Yes. Chrome, Edge, Firefox and Safari 14+ all support it, which is over 97% of global traffic. For very old devices, use a <picture> element with a JPEG fallback.

Why is my PNG screenshot so large

Because it is lossless. PNG is very efficient on flat color and text, but wasteful on photographic content — convert those to JPEG or WebP.

What happens if I re-save a JPEG repeatedly

Each save runs lossy compression again and quality keeps dropping. Keep intermediate edits as PNG or the source file and only export JPEG at the very end.